Advertising in context
One of the Liberal Democrat websites I work on is Corruption is a Crime. It focuses on the Al Yamamah arms deal between BAE Systems and Saudi Arabia, which has been hitting the headlines this week.
We run Google ads on the site to help raise funds for the party. These are contextual ads which analyse the page content and attempt to display appropriate adverts. For example, here’s an ad for travel to Saudi Arabia:
Every now and again, though, the ads seem slightly unfortunate. I’m not sure that it’s the best site, perhaps, for BAE to be recruiting on:
There are also some strange ones. This morning there was a big ad for vacuum cleaning - presumably in response to the headline “Ming Campbell calls on Attorney General to come clean over Al Yamamah”!
