{"id":978,"date":"2007-06-11T12:29:30","date_gmt":"2007-06-11T11:29:30","guid":{"rendered":"http:\/\/www.willhowells.org.uk\/blog\/2007\/06\/11\/advertising-in-context\/"},"modified":"2007-06-11T12:29:30","modified_gmt":"2007-06-11T11:29:30","slug":"advertising-in-context","status":"publish","type":"post","link":"https:\/\/www.willhowells.org.uk\/blog\/2007\/06\/11\/advertising-in-context\/","title":{"rendered":"Advertising in context"},"content":{"rendered":"<p>One of the Liberal Democrat websites I work on is <a href=\"http:\/\/www.corruptionisacrime.com\">Corruption is a Crime<\/a>. It focuses on the Al Yamamah arms deal between BAE Systems and Saudi Arabia, which has been <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/business\/6728773.stm\">hitting the headlines<\/a> this week.<\/p>\n<p>We run Google ads on the site to help raise funds for the party. These are contextual ads which analyse the page content and attempt to display appropriate adverts. For example, here&#8217;s an ad for travel to Saudi Arabia:<\/p>\n<p><img class=\"imgleft\" src='http:\/\/www.willhowells.org.uk\/blog\/wp-content\/ciacad1.jpg' alt='Saudi Arabia Google ad' width=220 height=112 \/><br clear=\"all\"\/><\/p>\n<p>Every now and again, though, the ads seem slightly unfortunate. I&#8217;m not sure that it&#8217;s the best site, perhaps, for BAE to be recruiting on:<\/p>\n<p><img class=\"imgleft\" src='http:\/\/www.willhowells.org.uk\/blog\/wp-content\/ciacad2.jpg' alt='BAE jobs Google ad' width=221 height=112 \/><br clear=\"all\"\/><\/p>\n<p>There are also some strange ones. This morning there was a big ad for vacuum cleaning &#8211; presumably in response to the headline &#8220;Ming Campbell calls on Attorney General to come clean over Al Yamamah&#8221;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the Liberal Democrat websites I work on is Corruption is a Crime. It focuses on the Al Yamamah arms deal between BAE Systems and Saudi Arabia, which has been hitting the headlines this week. We run Google ads on the site to help raise funds for the party. These are contextual ads which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-blogging","category-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising in context - No geek is an island<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.willhowells.org.uk\/blog\/2007\/06\/11\/advertising-in-context\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising in context - No geek is an island\" \/>\n<meta property=\"og:description\" content=\"One of the Liberal Democrat websites I work on is Corruption is a Crime. 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